CHCDA works on digitizing trails around CL; creates new jobs
By Contributor
Christina Gateway Community Development Association (CGCDA) and the government of British Columbia has signed a contract for a B.C. job creation partnership to create up to four jobs for 10 months. The project called Trails Going Digital is a project to digitize trails information around Christina Lake.
“This project will create up to four jobs in our community,” said Boundary-Similkameen Member of the Legislative Assembly (MLA) Linda Larson. “This opportunity will provide marketable skills training to the workers and promote Christina Lake’s Trails.”
The digital economy has been identified as a priority in Canada as more work evolves from primary and secondary industries into the knowledge industry. This project will train the participants in photography, videography, social media campaigns, website development, blogging and inbound marketing.
Photos, videos, and stories will be posted to an online geographical information system (GIS) map of the trails. Users will be able to leave comments and feedback about their experiences and about the condition of the trails.
The digital trails project is part of a larger community strategy to increase trail usage, and to attract new visitors and new business. Lifestyle and community are becoming increasingly important to companies in the knowledge industry because productivity goes up when employees are happy.
Other communities in the Kootenays and Boundary Country are using their recreational resources to attract employees. By publicizing the area’s outdoor recreational opportunities, local employers and tourism operators will benefit.
CGCDA is a community economic development organization based in Christina Lake. As a federated organization, eight community groups make up its membership instead of individuals. Its purpose is to promote and improve the economic, civic, and social welfare of Christina Lake by working on broad-based concerns beyond the mandate of each member organization.
