ICBC and police are launching a campaign to help protect pedestrians as weather conditions worsen and the risk of pedestrian crashes increases.
Between October and January, pedestrian fatalities increase by an average of 54% in B.C.
“As weather conditions begin to shift and daylight hours decrease, drivers and pedestrians should use extra caution on the road," said Lindsay Matthews, ICBC's Vice-President Customer Experience & Public Affairs.
"Crashes involving pedestrians are highest between 3 p.m. and 6 p.m. every day when many of us are commuting home. Whether you're a pedestrian or a driver, always remember to scan your surroundings and avoid distractions. It's important we all do our part to keep our roads safe."
That's why ICBC and police are urging drivers and pedestrians to do their part to help prevent crashes.
Pedestrians are among the most vulnerable road users in a crash. Distracted driving and failing to yield the right-of-way are the top contributing factors for drivers in crashes with pedestrians, with 80% of crashes involving pedestrians happening at intersections.
Drivers should be ready to yield to pedestrians near crosswalks, transit stops and before turning at intersections.
Pedestrians can help stay safe by making eye contact with drivers, using designated crosswalks and watching for vehicles turning at intersections.
Both drivers and pedestrians should always avoid distractions and take extra time to scan their surroundings.
ICBC and community policing volunteers will be handing out reflectors and providing safety tips in high pedestrian traffic areas across the province to help pedestrians stay visible.
This year's campaign features online advertising that reminds drivers: you see pedestrians when you really look for them.
- In B.C., on average, 52 pedestrians are killed and more than 2,000 injured in crashes each year.
- In the Lower Mainland, on average, 1,600 pedestrians are injured in 1,800 crashes every year.
- On Vancouver Island, on average, 260 pedestrians are injured in 300 crashes every year.
- In the Southern Interior, on average, 170 pedestrians are injured in 200 crashes every year.
- In the North Central region, on average, 62 pedestrians are injured in 68 crashes every year.